Introduction – Benefits of the Semantic Web
We recently created this presentation that succinctly explained The Semantic Web.
1. What the semantic web is…
2. What schema is…
3. The importance of the semantic web …
4. The benefits of the semantic web to business.
We also published a more in-depth blog post – that talks about the benefits of the semantic web to growth. It features actual case studies on brands that have used semantic structure to grow and gain an advantage over their competitors.
Below we have also gathered some of the best links – the most essential reading – on the Semantic Web from a mixture of expert sources.
Denny Britz talks about the original goals and successes of the Semantic Web.
One of the reasons the Internet is so powerful is because it makes the world’s information accessible to anyone. But that’s only partially true. In fact, getting the information we want is often harder than we may realize. We have gotten so used to keyword-based search that we don’t consider the possibility that there may exist a better way to do things.
Damiam Thompson has a quick, easy to read explanation of The Semantic Web – with a section on Semantic Mapping – i.e. keyword research with context.
…to be able to rank well with a semantic search, you not only have to put your keywords in the correct places, but you have to figure out what the actual meaning is behind the keywords and make content around this specifically.
Excellent post from Neil Patel on how implementing Schema mark-ups can greatly unleash the benefits of the semantic web.
Right now, one third of Google’s search results incorporate rich snippets, which includes schema markup. However, according to Searchmetrics, only 0.3% of all websites use schema markup.
In other words, there are millions of websites missing out on a huge source of SEO potential. If you use schema markup, you’ll automatically have a leg up on the vast majority of your competition.
4. SEO by the Sea
Bill Slawski talks about how crucial the audience remains, even in a Semantic World.
Semantic Software may do a great job of describing words and phrases that should ideally be on a page written for a specific industry, and could potentially cause more people to visit a page or a site because it’s using the right words to help people get to that page.
But is it answering the right questions?
Hopefully this post has given you a fantastic introduction/overview to the semantic web, but to really embrace the benefits of the semantic web you need to start
applying it! If you have any questions or you want to chat about how semantic structure can help your business grow – get in touch.